It’s no secret that everyone is genetically, physically, mentally, and emotionally different – and it’s because of this knowledge that things like ads, marketing, and consumerism even exist. Everyone wants to feel special in some way, especially when it comes the things they buy. When it comes to skincare however, it’s more of a recent ‘idea’ that using a moisturizer or a serum goes beyond the skin type. It’s finally possible for people to get exactly what they want when it comes to their skin care. As the months go by, more and more skin care and beauty companies are finding their own ways into the customization sphere. As one of the firsts, we’re here to tell you why you should join too, not as an entrepreneur, but as a consumer who deserves to have the skin they want, exactly how they want it – because no skin is the same.