Our #breakthebubble campaign is all about diversity and embracing your own beauty. When talking about diversity, is impossible not to question society’s beauty standards and how this obsessive search for perfection damages so many women, either emotionally or physically. Sometimes even both.
We don’t really have the choice but to be surrounded by these beauty icons whether it be through magazine covers, billboards, commercials, TV shows, movies and even worse when scrolling down on our social media feed.
One of our campaign models, Nicole, is known as @flowerhitsthebigtime on Instagram. She is always rocking colorful and modern outfits combined with beautiful make-up that gives her a really edgy/festival vibes tone to her personal style. When casting models for the #breakthebubble campaign we were looking for authenticity.