In the town of Venice, two streets stand out more than the others. Rose Avenue takes you straight to the beautiful Pacific Ocean and bustling road along the beach. Abbot Kinney Boulevard is home to chic boutiques and a happily embraced hippy vibe. The combination of these two streets represent all that Venice embodies and make up the town’s heart. When choosing our name it was obvious to us that if we wanted to capture the essence of our hometown, Rose Avenue and Abbot Kinney Boulevard was where we needed to start.
We chose the word “Rose” for the beginning of our name because of Rose Avenue’s connection to the beach. It is a great representation of our individualistic and environmentally-friendly side. Many beach-goers of Venice advocate individuality, just like us! They tend to wear their own crazy trends and live freely, never hiding what makes them different. Being a more liberal town, those who enjoy the beach fight for a greener environment, so they can continue to enjoy the natural beauty the ocean brings. We as a company recognize the importance of caring for the earth. Using natural ingredients and being cruelty-free were our first steps towards showing our passion, and definitely not our last.
“Abbot” represents our main vision to bring high quality, personalized moisturizers to the skin care scene. Abbot Kinney is the site for the latest trends in fashion that concurrently flow with California’s chilled-out culture. Choosing part of the popular street name to be the second half of our company name came effortlessly. We are cutting edge and “California” in style, and Abbot Kinney is quite literally the embodiment of this. With the essence of our hometown backing our company’s brand, the name became the perfect symbol of who we are. Rose & Abbot.